According to TIME Magazine… “Mission statements may seem overused and unimportant in the scheme of things, but a well-crafted one can help you focus your business.
It can give you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy. It can help you define your business and establish your brand, and it can help your employees focus their efforts and suggest ideas that fit with what you’re trying to do…”
Here are some networking Tips and Tricks that we have put together here at The Impact Mortgage Group…
At a networking group’s breakfast meeting, an owner of a chain of photo labs was asked to describe her line of business. She replied, “I help families capture and preserve their precious memories.” Her answer exemplifies a powerful mission statement that draws its strength from knowing what her customers ultimately value — not from the fact she sells cameras and photo processing. Before sales professionals can begin to truly build their personal brands, they too must have a clear understanding of the ultimate value they create in the marketplace.
When writing your mission statement, don’t fixate on the many outstanding things you do for customers on the path to a completed transaction. Your day-to-day marketing can showcase those elements. Instead, assume your customers’ perspective, focus on their true end goals, and know how you help them achieve those goals. The next step is to articulate this mission into a clear, concise statement, and make it the philosophical cornerstone of your personal brand.
For example, people buy homes because they want lifestyle and monetary benefits. That means mortgage originators and real estate agents don’t sell loans and houses, but rather deliver homeownership and financial security. If you have a specialty or niche market, your mission statement should reflect it.
Before you take your next marketing step, create your mission statement. Know it by heart and include it on all marketing pieces, including your business card. Your customers will see you as someone who understands their needs as a big picture thinker.